Headline heroes vs villains
We have all seen it happen…
…a brilliantly crafted sales letter suffocated by a daunting headline.
…a young, adrenaline-pumping campaign’s future nipped in the bud when a headline puts “too much fire” under the audience.
…a finely-aged press release format falls flat on its face because of one tragic, accidental headline.
As a copywriter or public relations / marketing professional, you need to shape a single sentence into: Read more…
Delicious food, yummy ideas
You are what you eat. Or perhaps more accurately, you are where you eat.
Localized food review sites are getting dished out on the Web every day, and followers are eating them up, as seen by popular followings of Yelp.com and TasteBuds.net.
For those who need a bit of “quiet time” for work, you may find that sometimes the office just doesn’t cut it. It’s a little hard to crank out killer copy with outgoing co-workers or hovering bosses. Even if you work from home, it does your body good to get out of the house and serve yourself a little food for thought.
While you are waiting for a giant idea light bulb to land on your plate, I’ve compiled a short list of eats in Orlando that spark my creativity.
bmw wins this round!
Are you a toe-dipper, or do you dive right into the deep end?
Sometimes people play by the rules at work, but throw away the manual when it comes to other aspects of their lives, such as love, friendship and personal hobbies or interests.
Any given day, we come up with genius ways to spend our time. (Whether scrap booking, shooting hoops with friends or even shopping to match accessories, impulsive creativity drives your leisurely time.) What we don’t always realize is that every day we take risks. Even in the simplest act of choosing a new paper for a scrap book, a slam dunk attempt, or taking a chance on a flashy outfit you wouldn’t normally buy.
The question is: why are we all so afraid to transition these natural urges of spontaneity into the workplace?
And I don’t mean adding hazelnut creamer to coffee instead of French Vanilla. Think a little bigger.
i heart books
I love the smell of a book as I gingerly flip through pages, whether it’s a musty, yellowed-with-age classic or a newly-shelved hardcover.
When I walk into a bookstore or library, my heart swells up, a sense of calm passes through me, and the possibilities feel endless. (Yes, I realize that is how most “normal” girls feel when they walk into a shoe store.)
Sometimes I use my bills as bookmarks, because it is the only place that they are truly safe and won’t take long to remind me to pay them on time.
Top 10 Television Spin-offs I Hope to See…
fraggles, meet your new neighbors...
Fun Fact learned from the recent exhibit at the History Center: Fraggle Rock’s underlying theme and purpose was for children to grow up learning global tolerance and communication. Makes sense—so that’s why I am so open-minded and eager to learn new cultures…I knew all that TV would pay off someday!
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