Archive for the ‘Advertising’ Category

December 1st, 2011

Cherry-Pick Clients Who Inspire You

cherry pick your clients!

cherry pick your clients!

In a day job, there may be times when you don’t always get along with every single supervisor, coworker or client that comes into the office.

One of the benefits of being a freelancer is that you get to pick & choose your clients. (Sure, sometimes money is tight and you don’t have the luxury to be incredibly picky).

You will be speaking to this person on a regular basis, so make sure you consult first with a face-to-face over coffee. Are they on the other side of the country? Enjoy a continental cup o’ joe over skype. The point is, get a feel for the client personally before moving on to any sort of proposal. Read more…

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July 13th, 2011

Everything I learned about business, I learned from Harry Potter.

(a tribute to the movie premiere that has me bubbling with excitement like a fresh brew of butterbeer.)

JK really knew what she was doing.

JK really knew what she was doing.

Don’t worry, I am not talking about turning my home office into Hogwarts or anything, but there are a few tricks up my freelance sleeve that I can attribute to my four-eyed friend.

Modesty is underrated. Think about it. When Harry was a small, insecure orphan and he found out his powers were indeed, magic, he did not go around lifting up his bangs, Bieber-style, pointing out his lighting scar. Everybody else talked him up, gushing about his legacy and foreshadowing his importance. Even when he first demonstrated telltale acts of bravery, he did not inflate his accomplishments. Only when he gets cocky for a chapter or two does it backfire on him. Moral: Let your actions speak for themselves. Don’t just tell a prospective client what you will do for them – do it. Give them an example of two of the types of ideas you can bring to the table.

It’s okay to acknowledge and say the name of your “evil enemy.”
Initially, everyone in the Wizarding World would gasp in horror if they heard the name “Voldemort” escape someone’s lips. Harry learned to defy this concept later on in the series, realizing that just saying the name wouldn’t bring destruction. It would, however, let your enemy know you are still a formidable opponent, and force their hand, putting the proverbial Quiddich ball in their court. Read more…

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June 18th, 2009

Quiznos and the Mysterious Apostrophe

quiznos

At a risk of sounding like a straight-to-DVD Nancy Drew movie title, I often wonder what the deal is with the famous sub shop and its fickle apostrophe. Read more…

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June 13th, 2009

Brain Food: Creative Places to Eat in Orlando

Delicious food, yummy ideas

Delicious food, yummy ideas

You are what you eat. Or perhaps more accurately, you are where you eat.

Localized food review sites are getting dished out on the Web every day, and followers are eating them up, as seen by popular followings of Yelp.com and TasteBuds.net.

For those who need a bit of “quiet time” for work, you may find that sometimes the office just doesn’t cut it. It’s a little hard to crank out killer copy with outgoing co-workers or hovering bosses. Even if you work from home, it does your body good to get out of the house and serve yourself a little food for thought.

While you are waiting for a giant idea light bulb to land on your plate, I’ve compiled a short list of eats in Orlando that spark my creativity.

Read more…

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March 5th, 2009

Multitask, schmultitask.

Multitask, schmultitask.

Our attention is completely and utterly divided these days.

thanks ikea, for awesome pic ;-)

thanks ikea, for awesome pic ;-)

If you are married or in a relationship, face it.

Some days you spend more time with your laptop/phone/twitter whale/TV remote/ [insert other technological device] then you do with your significant other.

We read while we eat, we write while we listen to music, and we even talk while we drive (unfortunately). In fact, right at this very moment while I am writing this, I am also paying my bills online and chatting away online.

A.D.D.? Maybe. Isn’t there another word for it, though? Hmm…What was it…?

It actually used to be a “plus” on resumés and proudly announced in interviews along with its other buzz word pals, “team player” and “fast learner.” A glorious, responsible-sounding four-syllable word. Read more…

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