Fall into the correct grammar patterns!

November is a month to give thanks to loved ones, health and happiness. Reading and writing are two of my favorite pastimes (both at home and in the office), so I decided to make a list of my Grammar Pet Peeves with easy-to-remember rules to cure the bad copywriting bug that’s been going around lately. 

(Please note: a few I already mentioned on the Blue Tide Productions Blog, but thought they were important enough to reiterate.)

1. Review your sentences and remove the word “that.” In most cases, your sentences still make sense without that word. The more you can condense your sentences and tighten up copy, the better.

2.   Finally, an easy way to remember they’re, they’re, and there!:

They are = they’re. Think of it as a drunken slur, you are just running the words together quickly.

So clearly, their = the “other” one, used for possessive. Easy to remember because an “heir” gets stuff. It just has a T in front of it.

And lastly, “there” indicates a location or destination. Also easy to remember because it is like the word “here” (another location/destination) with a T in front of it.

I.e. They’re going to pick up their car from there.

3. Capitalization versus little letters? Depending on the type of site and copy you are crafting, capitalization comes into play in a big way.

The Big Game. A powerful title, needing all caps.

That’s what SHE said. (Self explanatory.)

Eenie,meenie, miney mo…I may choose not to capitalize any of this sentence if I think the viewer will get the ambiguous feeling better without them. Read more…

I am a sucker for themes. Even at UCF football games, my painted-black toenails receive an accessorized garnish of a delicate golden sword.

You don’t have to be a Ghostbuster to realize Halloween is my friend.

Some of my own favorite homemade costumes in the past have included:

-          Team America outfits (complete with the soundtrack blaring from car en route to party)

-           Dirty Martini drink with a olive hat that you could actually sip cocktails out of with a giant pixie stick straw (my best friend, the Cosmopolitan drink, had an equally cute outfit, complete with a cherry-on-top hat).

-          Rainbow Brite, with my old school colorful shoe-lace ribbon clip

-          I tried to pull of a cute Transformer costume last year, but didn’t have the time to prepare. Can’t win ‘em all, I guess.

Making creative, crowd-stopping costumes is an art; but thinking of them is a science.

I thought I’d put my creative costume brainstorming powers to good use and share some fun ideas for this year’s Halloween festivities. Consider this my good deed, since I am not giving away candy to Trick-or-Treaters this year. My motives are purely altruistic and have absolutely nothing to do with the fact that I am sick of seeing the same “sexy [insert nursery rhyme character here]”’s flouncing about every single year. =) Read more…

They say to write what you know.

Well, I know about energy, passion, and brainstorming.

I also am one of the few people that recognized what they loved to do at an early age, with my first published literary masterpiece* printed in the 4^th grade.

*By masterpiece, I mean a compilation of my schoolwork that my teacher loved so much that she found a printer to sponsor a beautiful rendition of my compiled essays.

However, there is a double-edged sword in having a profession where you love what you do every single day. Read more…

Below, you will find a quick cheat-sheet of powerful events for you creative social butterflies in Orlando. Please make sure to let me know if I missed anything important!

Under 30 Rock Star Business Series (Webinar, but hosted by some of my favorite local rock stars, so I am including anyway!) http://ow.ly/nANO
Sept. 14 at 7 pm
As a young business person, entrepreneur or job seeker – the competition has never been more fierce. Unemployment is high, funding is tight and the market is ripe for change. We want to show you how to make that change in your own life by helping you create and establish a personal and professional brand!

Each week will have a different theme and instructor. Collectively this group has been using Social Media and Online Tools to create a huge network that includes: More than 25,000 engaged Twitter followers; a community with over 600 active members; TV Coverage on FOX News, ABC and the Daily Buzz; syndication on a nationally distributed Radio Show; magazine features in Smart Business Magazine, Read more…

Play the music, not the instrument. ~Author Unknown

Creativity cannot be rushed. Yet for it to be productive, it must.

What music helps you “put blinders on” so that you only see your canvas / screen / notepad / sketchpad?

“Creative Mood Music” that helps stir creativity: Read more…