So, I didn't update for a while...stick a pin in it.
I haven’t updated my blog in months. And you know what? It feels amazing.
Heavy, dark dread used to seep through my veins when I missed a week or two of blog updates. The feeling was reminiscent of coming in past curfew and stepping on a creaky wooden staircase.
Now, I don’t feel the least bit dirty or guilty because I’ve learned to love my blog for who she is…a living, breathing online representation of my relevant thoughts and comments on the world of creativity, writing and advertising. Simultaneously, she serves as a soundboard for my tips and tricks on the subject – this helps boost credibility and shows off my “tone of voice” for those interested in hiring me for future freelance writing or editing work.
Don’t get me wrong, you will see tons of blogs who disagree and say that if you don’t update your blog a million times a day, you might as well remove yourself from the Internet. However, this can cause stress, which can cause writer’s block, resulting in content nobody cares about. Seems like a “lose-lose” situation.
The good news is that my blog (along with other pertinent social media tactics) has acted as a solid support system and only improved my freelance workload. I also used to attend way too many networking events a week, and beat myself up over missed marketing opportunities.
But the strangest thing has happened. In the last few months while my personal “promotions” have calmed down, my well of work has not run dry. In fact, I have never been busier, with a clogged pipeline of work from client referrals or residual effects from social media.
Think about it this way: sometimes you have to order lots of food from a restaurant, and then sometimes you have to sit back and actually eat what you order (while more is cooking).
It’s not like I have shut down communications from the outside world or anything – I still am constantly catching up with friends, coworkers and colleagues. And if someone shoots me over a resume of a friend, of course I will do my best to fix it up or pass along to someone of interest.
I guess the main difference is, I am here if others need me, but I don’t feel like I am shoving my business card down someone’s throat anymore. If a week or two passes by and my blog collects cobwebs, I can still rest easy.
Thankfully, word-of-mouth marketing from previous clients has allowed me to stay busy and even pass along referrals to my other favorite copywriters and marketing professionals. Here is to a great year of business for everyone!
A few wonderful coinciding quotes:
Never look down on anybody unless you’re helping him up. ~Jesse Jackson
Stress is the trash of modern life – we all generate it but if you don’t dispose of it properly, it will pile up and overtake your life. ~Terri Guillemets
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