At a risk of sounding like a straight-to-DVD Nancy Drew movie title, I often wonder what the deal is with the famous sub shop and its fickle apostrophe.

The teensy little punctuation mark is small in size, but immensely powerful in its ability to completely alter a word’s meaning. Rumor has it the yummy sandwich used to be officially called “Quizno’s,” so perhaps some of them still have old signs they have yet to replace.

Not sure about the rest of the country, but in Florida, I have seen large shop signs for “Quiznos Sub,” “Quizno’s Sub,” and even a “Quiznos Subs.”

Does the company offer franchises the freedom to choose, or do the owners just not get the memo passed down from corporate?

What do you think – is Quiznos an extremely flexible company, or negligent (perhaps apathetic) when it comes to brand consistency?

Tags: apostrophe, branding, consistent, mysterious, quiznos, signs

This entry was posted on Thursday, June 18th, 2009 at 8:52 am and is filed under Advertising, Random Musings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.