Headline heroes vs villains

We have all seen it happen…

…a brilliantly crafted sales letter suffocated by a daunting headline.

…a young, adrenaline-pumping campaign’s future nipped in the bud when a headline puts “too much fire” under the audience.

…a finely-aged press release format falls flat on its face because of one tragic, accidental headline.

As a copywriter or public relations / marketing professional, you need to shape a single sentence into: Read more…

At a risk of sounding like a straight-to-DVD Nancy Drew movie title, I often wonder what the deal is with the famous sub shop and its fickle apostrophe. Read more…

Delicious food, yummy ideas

You are what you eat. Or perhaps more accurately, you are where you eat.

Localized food review sites are getting dished out on the Web every day, and followers are eating them up, as seen by popular followings of Yelp.com and TasteBuds.net.

For those who need a bit of “quiet time” for work, you may find that sometimes the office just doesn’t cut it. It’s a little hard to crank out killer copy with outgoing co-workers or hovering bosses. Even if you work from home, it does your body good to get out of the house and serve yourself a little food for thought.

While you are waiting for a giant idea light bulb to land on your plate, I’ve compiled a short list of eats in Orlando that spark my creativity.

Read more…